06 Sep '12, 4pm

Finding your audience with demographics

Marketers have long looked to get a better understanding of the audience make-up of different print and broadcast media to help them better tailor their message and deliver more relevant ads to consumers. This audience insight is equally important in digital advertising, which is why, more than a year ago, we introduced a beta enabling you to show ads based on certain demographic categories, like age and gender. Since 2011, we’ve been hard at work making this available to more advertisers. Marketers have been getting great results. For example, Blue Nile used demographics in a campaign to reach potential engagement ring buyers and saw a click through rate of 10x higher than the U.S. national average for online display campaigns. Today, we’re happy to share that this feature is now widely available within AdWords for campaigns targeting 39 countries; if available in your re...

Full article: http://adwords.blogspot.com/2012/09/finding-your-audience...

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