05 Sep '12, 9am

Top 5 Micro-Conversions You Should Measure

Top 5 Micro-Conversions You Should Measure

Do you measure goals using your web analytics tools? How many? Many organizations only measure toward one goal. Retail businesses that sell online typically measure completed sales transactions. Service businesses typically measure the completion of some sort of lead or contact us form. While these are fine goals, those who measure typicality produce a conversion rate report to the boss. That conversion rate is typically the number of completed goals divided by total visitors to their site. This is measured over whatever time period the boss asks for. Sadly, however, the average conversion rate for an ecommerce website is around 1 percent. That's certainly not a number that is going to please the C-levels. And why should it? Is it really an accurate number? Is it realistic to expect every visitor who comes to your site to convert? Hardly. Consider the five stages of buying...

Full article: http://searchenginewatch.com/article/2202915/Top-5-Micro-...

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