Top 5 Micro-Conversions You Should Measure

Do you measure goals using your web analytics tools? How many? Many organizations only measure toward one goal. Retail businesses that sell online typically measure completed sales transactions. Service businesses typically measure the completion of some sort of lead or contact us form. While these are fine goals, those who measure typicality produce a conversion rate report to the boss. That conversion rate is typically the number of completed goals divided by total visitors to their site. This is measured over whatever time period the boss asks for. Sadly, however, the average conversion rate for an ecommerce website is around 1 percent. That's certainly not a number that is going to please the C-levels. And why should it? Is it really an accurate number? Is it realistic to expect every visitor who comes to your site to convert? Hardly. Consider the five stages of buying...

Full article: http://searchenginewatch.com/article/2202915/Top-5-Micro-...

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@HackerGarage » 04 Oct '12, 4pm
RT @makote: RT @makote: Las top 5 micro-conversiones que debes medir. [link] via Search Engine Watch
@DigitalGriffin » 25 Sep '12, 6am
Top 5 Micro-Conversions You Should Measure - Search Engine Watch (#SEW) [link] - more analytics tracking goodness
@samuelgohmh » 18 Sep '12, 11am
Discussing now: 'Every conversion counts, even ...' on [link] [link]
@TeemuKorpi » 17 Sep '12, 12pm
RT @lmalopes: Top 5 Micro-Conversions You Should Measure by @thomcraver [link] #analytics #social #media #web
@Facosta_ » 13 Sep '12, 11pm
5 micro conversões bem essenciais (que devem ser mensuradas, às vezes): [link]
@jrortizv » 13 Sep '12, 1pm
Top 5 Micro-Conversiones que debes medir por @thomcraver [link] vía @sewatch #InternetMarketing
@SandraSays » 11 Sep '12, 6pm
Top 5 Micro-Conversions You Should Measure [link] #measurement <-- 1. Downloading Files. 2. Joining a Mailing List. 3....
@MarketMotive » 11 Sep '12, 6pm
RT @noranshinnawy: Top 5 Micro-Conversions You Should Measure by @thomcraver [link] via @sewatch
@WorkingPlanet » 11 Sep '12, 4pm
Only tracking 1 goal? Add value and avoid misrepresenting overall conversion rate by tracking "micro-conversions": [link]
@renatosiqueira » 11 Sep '12, 1pm
5 micro conversões que você deveria medir #analytics #métricas - Top 5 Micro-Conversions You Should Me... [link]
@Silver472 » 11 Sep '12, 1pm
RT @interney: 5 micro conversões que você deveria medir: [link] #metricas #analytics
@interney » 11 Sep '12, 1pm
5 micro conversões que você deveria medir: [link] #metricas #analytics
@smartech1711 » 11 Sep '12, 10am
Top 5 Micro-Conversions You Should Measure by @thomcraver [link] via @sewatch @SmartMPM measures all types of conversions.
@smartech1711 » 11 Sep '12, 6am
RT @SmartMPM: Top 5 Micro-Conversions You Should Measure [link]
@juliaserafina » 10 Sep '12, 1pm
RT @zBenSoltana: Top 5 Micro-Conversions You Should Measure by @thomcraver [link] via @sewatch
@SESNordic » 10 Sep '12, 7am
God morgon! Nyttiga tips på vilka mål och mätningar du bör sätta upp på din webbplats för att stärka relationen... [link]
@dekebridges » 08 Sep '12, 8pm
RT @skirtap: Top 5 Micro-Conversions You Should Measure [link] @thomcraver
@seotweetz » 08 Sep '12, 2am
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@DollarsToShop » 08 Sep '12, 12am
@dollarstoshop.Top 5 Micro-Conversions You Should Measure by @thomcraver [link] via @sewatch
@mediaco » 07 Sep '12, 8pm
Top 5 Micro-Conversions by @thomcraver. Important for #ppc and #adwords [link]
@Mattiason » 07 Sep '12, 6pm
Top 5 Micro-Conversions You Should Measure [link] #yonego
@CashCats » 07 Sep '12, 2pm
RT @geisheker: Top 5 Micro-Conversions You Should Measure [link] #marketing
@florentg » 07 Sep '12, 6am
RT @cedmp: Webanalytics : Top 5 Micro-Conversions You Should Measure [link]
@MUROsk » 07 Sep '12, 6am
RT @zdenekHejl: Měříte na webu pouze leady a prodeje? Měli byste měřit také mikrokonverze. [link] #WebovaAnalytika
@moot_sg » 07 Sep '12, 1am
Top 5 Micro-Conversions You Should Measure [link] #marketing #analytics #funnel
@abeen » 07 Sep '12, 1am
RT @Bruce_Clay_AU: Top 5 Micro-Conversions You Should Measure by @thomcraver [link] via @sewatch #CRO
@TiggeritoTimes » 06 Sep '12, 11pm
Top 5 Micro-Conversions You Should Measure - Search Engine Watch (#SEW) via @thomcraver: Do you measure goals using... [link]
@KittermanMG » 06 Sep '12, 11pm
Don’t limit your goal-tracking: The real benefits of measuring micro-conversions [link] @sewatch
@cgarsanz » 06 Sep '12, 8pm
Top 5 micro-conversions (a.k.a. events in IBM Coremetrics Web Analytics) you should measure by @thomcraver [link] via @sewatch
@portiscio » 06 Sep '12, 6pm
Měříte na webu pouze leady a prodeje? Měli byste měřit také mikrokonverze. [link] #WebovaAnalytika
@Matt_Leopold » 06 Sep '12, 3pm
Top 5 Micro-Conversions You Should Measure [link] << Engagement can be & should be measured
@prkworld » 06 Sep '12, 3pm
RT @googleanalytics: 5 Micro-Conversions You Should Measure [link] (via @thomcraver on @sewatch)
@reimpulsa » 06 Sep '12, 2pm
Top 5 Micro-Conversions You Should Measure #ga #analytics [link]
@thomcraver » 06 Sep '12, 1pm
Thanks, Adam! RT @adamsinger: Smart stuff from my man @thomcraver: Top 5 Micro-Conversions You Should Measure [link]
@DigitalRoxy » 06 Sep '12, 1pm
Top 5 Micro-Conversions You Should Measure by @thomcraver [link] vía @sewatch
@purnavirji » 06 Sep '12, 12pm
RT @aschottmuller: #MEASURE: Top 5 Micro-Conversions You Should Measure [link] #CRO - Great tips for #analytics goals fro ...
@Kalisvaart » 06 Sep '12, 11am
Leuk zo'n website, maar wat moet je nou meten? Hier de top 5! [link] via @sewatch
@aschottmuller » 06 Sep '12, 11am
#MEASURE: Top 5 Micro-Conversions You Should Measure [link] #CRO - Great tips for #analytics goals from @ThomCraver!
@ZoeyBoon » 06 Sep '12, 10am
RT @Kantar_Media: Top 5 Micro-Conversions You Should Measure via @SEWatch #SEW [link]
@myriadmarian » 06 Sep '12, 9am
Agree! RT @GiseleNMendez --> 5 micro-conversions you should measure » [link]
@GiseleNMendez » 06 Sep '12, 9am
5 micro-conversions you should measure » [link] My top 3: Downloading files + Joining a mailing list + Add to cart/Wish list
@bruce_2b » 06 Sep '12, 2am
RT @adamsinger: Smart stuff from my man @thomcraver: Top 5 Micro-Conversions You Should Measure [link]
@seotweetz » 06 Sep '12, 1am
RT @ledscrikz: Top 5 Micro-Conversions You Should Measure via @thomcraver - [link] - #seo
@SamuelUherek » 06 Sep '12, 1am
Top 5 Micro-Conversions You Should Measure [link] via @sewatch So What Do We Measure?
@sal_hakim » 06 Sep '12, 12am
5 Metrics Worth Measuring to Deliver a Better Customer Experience [link] @sewatch
@AdamSinger » 05 Sep '12, 10pm
Smart stuff from my man @thomcraver: Top 5 Micro-Conversions You Should Measure [link]
@rio_seo » 05 Sep '12, 9pm
Measuring your #analytics data is necessary for long tail success. Read 5 Micro-Conversions You Should Measure [link]
@glassCanopy » 05 Sep '12, 9pm
@SEwatch enlightens us with 5 micro-conversion that your site should be tracking - [link]
@Tevislea » 05 Sep '12, 8pm
Only 1 of 5 stages of the buying process has anything to do with converting. Sooo how are you measuring? [link] via @sewatch
@anthonyrbaxter » 05 Sep '12, 7pm
Top 5 Micro-Conversions You Should Measure by @thomcraver [link] via @sewatch #analytics #google