03 Sep '12, 4pm

Choosing A Great Social Media Agency (Without The Cattle Call RFP) by @aimclear

Choosing A Great Social Media Agency (Without The Cattle Call RFP) by @aimclear

Let’s face it. There are so many last gen’ advertising agencies and PR firms hanging a Johnny-Come-Lately social media shingle, that’s it’s getting hard to discern posers from real-deals. This post offers standard selection criteria for choosing a social media marketing agency Don’t Do Cattle Call RFPs First, it is pretty likely that any social media agency cool enough to work on your account, does not respond to RFP group-send email list cattle calls. RFPs are most often somehow tilted and only take place because the company seeking an agency needs to retain multiple service quotes to satisfy internal rules. The best of best social marketing agencies won’t respond to your RFP. These are not the old days, where Mad Men weigh in with custom creative and custom marketing plans up front, to get the gig. That’s doing the work to get the job. These dynamics are long gone at the...

Full article: http://www.aimclearblog.com/2012/05/21/choosing-a-great-s...

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