03 Sep '12, 12pm

Why Consolidating Your Blog is Worth the Time

Why Consolidating Your Blog is Worth the Time

I've been writing my own SEO blog, The Search Engine Optimization Journal , for over 5 years. With at least two posts (and sometimes 5 or more) going live every week for the past 5 years, I've built up a lot of content. Some of is it great, some of it not so much; but all of it has a little SEO value. Even if individual posts weren't doing particularly well in the search engines or had zero links or social signals, all those posts contributed to the overall trust factor and SEO value of the blog. A few months ago I decided I wanted to better leverage the blog and started the very time consuming process of editing, deleting, redirecting and updating those old posts. Why would I spend countless hours redirecting 4 year old blog posts on a page by page basis? Here are 3 reasons why: 1. Good content is (almost) always good content. Provided it is still relevant, well-written a...

Full article: http://www.link-assistant.com/blog/why-consolidating-your...

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