03 Sep '12, 6am

The Ultimate Guide to Content Planning

The Ultimate Guide to Content Planning

In addition to the above theory one thing we do know is that all forms of media before the web have followed the same basic evolution. It starts with obsession about the technology and the iteration of it to a place where the platform has mass media reach. The end game, and the thing that gives the platform longevity, is the content shared on it. Think print, TV and radio and this is true of all of them. We don't get excited about where a paper is printed any more. Instead its about the content that's printed on it.

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The Ultimate Guide to Content Planning

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Great post Simon. I have found some clients who are experts and heavily integrated in their niche often overlook a lot of ...

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