01 Sep '12, 3pm

Best way to respond to negative feedback.....

Best way to respond to negative feedback.....

At some point, most brand with an online presence will have to deal with negative feedback. It could be in the form of a social media message, a comment on your blog or a Google review. It could be once or twice, or maybe even a steady stream of criticism. It is essential that you approach negative feedback with a level head and the right attitude. Also, don’t discredit the poster’s opinion. And even if your in a position to do it, do not delete the comment. Think of every complaint as a learning experience and an opportunity to change a customer’s mind. How can you best turn that negative into a positive? With the right response, you can not only address the unhappy customer’s issues but possibly turn them, and others, into loyal customers. 1. Evaluate the comment. Not all negative feedback is equal. Some things to consider: Who wrote it? Where was it posted? What was the...

Full article: http://www.toprankmarketing.com/newsroom/expert-respond-t...

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