31 Aug '12, 8pm

Multi-Screen Becoming the Standard Instead of the Exception for Many Activities

Multi-Screen Becoming the Standard Instead of the Exception for Many Activities

So how does that apply to online video? Well, it's probably a bit more difficult because communication between the devices is key for timing and our content is generally shorter in form, unless it's TV or film being streamed. It does show that there is still room for tying second screen content into a good campaign or publishing schedule. For example, if you've got a connected TV app, you might also have a tablet or smartphone app. If a user is logging in, you should be able to track when they start viewing a piece of content and could offer them a second screen experience that is directly tied to that viewing. In that way you might be able to do some sort of content sync. I also think that this could really be beneficial to viewer engagement over time. But don't forget those sequential users either. You could easily have some sort of call to action at the end of a piece o...

Full article: http://www.reelseo.com/google-multiscreen-research/

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