31 Aug '12, 4pm

Kenshoo: Filling the Gaps That Search Marketers Desperately Need

Kenshoo: Filling the Gaps That Search Marketers Desperately Need

I remember the first bid management tool I ever used was GoToast back in 2003. It was absolutely amazing. I could manage bids on multiple engines from one location. SCORE! At the time (I almost started with In my day…, ha), there were many different engines other than Google and Bing that were viable options for search engine marketing such as Overture, Excite, AltaVista, AskJeeves, etc. This single value proposition of being able to perform [even basic] functionality across many different platforms more than justified the cost of the tool. It saved countless hours and tools like GoToast helped to build the thriving SEM industry to billions of dollars it is today. To me, there are two types of paid search management features. The first kind are ones that go beyond what any single engine could provide; GoToast’s ability to manage multiple engine campaigns from one spot is a...

Full article: http://searchengineland.com/kenshoo-filling-the-gaps-that...

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