31 Aug '12, 4pm

The Right Time To Start Analyzing Data

You’re a product person. You’ve bootstrapped together your website, dropped relevant metadata, setup an e-commerce platform, installed analytics, and are generating solid original content on your site and/or blog. You’re doing everything by the book. But the question remains: when it is the right time to dig in and try to understand what people are doing once they get to your site? In the early stages of a website, analytics are a double-edged sword. Dig in too early and you don’t have enough data, wait too long and you potentially lose out on opportunities for growth and revenue. As a result, I believe it’s never too soon to look at the data but you need to respect statistical significance or else you’ll be making emotional rather than data driven decisions. The right time to dig into traffic patterns is when you have statistically significant insights from visitor behavi...

Full article: http://searchengineland.com/the-right-time-to-start-analy...

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The Right Time To Start Analyzing Data #marketing

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