31 Aug '12, 4pm

Video-Centric Keyword Research: Posted by Ben@Wistia While standard SEO and video SEO work in very similar ways...

Video-Centric Keyword Research: Posted by Ben@Wistia While standard SEO and video SEO work in very similar ways...

While standard SEO and video SEO work in very similar ways, optimizing your video content for search requires special considerations for many of the steps, including one that is often overlooked: video-centric keyword research . Keywords are the building blocks of successful SEO, from the creation of the content itself to the identifying and tagging stages. But if you are simply applying your standard SEO process to your video content, then you’re missing a key piece of the puzzle. Why Keyword Research is Different for Video SEO Let’s look first at the optimization process for Google natural results. According to Forrester’s 2009 study , it is more than 50 times easier to get ranked in the first page of Google results with a video than with a standard text page . (The study is a bit old, but is still probably pretty ballpark.) Great news for video marketers! Now for the ba...

Full article: http://www.seomoz.org/ugc/videocentric-keyword-research

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