31 Aug '12, 3pm

How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content - Search Engine Watch

With the pecs in motion on the second Old Spice campaign (check out Old Spice Muscle Music on Vimeo, it's hilarious), I am reminded of the words of movie director, Guillermo Del Toro , discussing the future of story telling: "In the next 10 years, we're going to see all the forms of entertainment film, television, video, games, and print melding into a single-platform "story engine." The Model T of this new platform is the PS3. The moment you connect creative output with a public story engine, a narrative can continue over a period of months or years. It's going to rewrite the rules of fiction.” Del Toro's words were specifically about the next generation (now current) of video game consoles which, at the time, were seen to be innovative primarily because of their internet connectivity. However, to my mind, the web really has been the single-platform "story engine." In par...

Full article: http://searchenginewatch.com/article/2202029/How-Buzzman-...

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