31 Aug '12, 11am

How to Create a Successful Global PPC Campaign

How to Create a Successful Global PPC Campaign

Many businesses have recognized the importance and value of localization. The Internet offers unparalleled opportunities to break into new markets, but traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click (PPC ) campaigns can offer a quick and cost-effective way to break into new markets and increase brand awareness at the same time. Target Your Markets Even if you consider your products or services to have truly global appeal, it can help to focus your efforts on one or two target markets to begin with. Don't just go on a hunch, but research your target markets thoroughly. It's important that your products have a genuine appeal within the markets you choose but other factors can be equally important. Do you already offer shipping to the targeted country or area and is shipping cost-effective? Are you familiar with tax rules and o...

Full article: http://searchenginewatch.com/article/2201996/How-to-Creat...

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