30 Aug '12, 9pm

Twitter Drops Other Shoe, Which You All Saw Coming, Right? via @johnbattelle

Way back in the spring of 2010, when Twitter was constantly under siege for “not having a business model,” I co-hosted “Chirp ,” Twitter’s first (and I think only) developer conference. This was just two and half years ago, but it seems like a decade. But it was at that conference, in an interview with me, that then-COO (now CEO) Dick Costolo first laid out the vision for “the Interest Graph.” I wrote about this concept extensively (here , here , here ), because I felt that understanding the interests of its users would be the core driver of Twitter’s long-term monetization strategy. Fast forward to now. Twitter today announced its “promoted” suite of ad units may now be targeted by user interest, which to me is a long-expected move that should clarify to anyone confused by the company’s recent announcements (cue link to recent tempest). Twitter’s statements around its dec...

Full article: http://battellemedia.com/archives/2012/08/twitter-drops-o...

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