30 Aug '12, 8pm

4 Tips to Increase eCommerce Product Video View Rates & Raise Conversions: Invodo recently did a three month stu...

4 Tips to Increase eCommerce Product Video View Rates & Raise Conversions: Invodo recently did a three month stu...

Invodo recently did a three month study that looked into the efficacy of the video view rate, how it applies to ecommerce and why it is an important metric. Since a lot of readers have products to sell I thought it shed some light on some important facts that might be of interest to many of you. I'll combine their results, such as they are, with some of my own thoughts. View Rate, VR, is the percentage of page impressions that generated a video view. One video view for every one hundred page hits is 1% VR. This is assuming that you don't autoplay your product videos, which I wouldn't recommend to begin with, not being a fan of video that automatically plays when I arrive at a page. Now, in the Invodo research, they're drawing a direct line from view rate to conversion. However, the numbers here will most likely differ for every product and every company. Methodology Invodo...

Full article: http://www.reelseo.com/tips-ecommerce-product-video-view-...

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