30 Aug '12, 6pm

At SMX East: From Schema To Authorship To The Knowledge Graph

Schemas, authorship, the Knowledge Graph. If these markup options and ways that Google is pulling “direct answers” into its search results has your head spinning, we’ve got a solution for you: the Semantic SEO Track at our upcoming SMX East search marketing conference . The “Schema & Authorship” panel we did at our SMX Advanced show earlier this year was such a big hit that we’ve expanded it into three separate sessions as well as adding a fourth to cover Google’s still relatively new Knowledge Graph . The sessions all happen on the second day of the show, October 3, and are: Schema 101: Why The New Meta Data Matters Schema.org is a joint alliance between Google, Microsoft and others to provide a common foundation for microdata standards. In other words, provide trusted meta data that allow site owners to express important “facts” about their businesses that both inform se...

Full article: http://searchengineland.com/at-smx-east-from-schema-to-au...

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