30 Aug '12, 4pm

6 Ways To Make SEO Your Company's Second Nature

To accomplish this we need to incorporate SEO into the day-to-day business of the company. Unless you can be everywhere at once, sooner or later a big project is going to come along that gets way too far in the development process before you even find out about it – and that's when SEO-unfriendly site changes get implemented before your very eyes. Only by operationalizing SEO, by making it part of the way everyone who touches the website goes about their business, can we ensure success. In this model, you grow from being the person who does SEO to a subject-matter expert and the curator of a company-wide effort toward better digital marketing. Here are 6 ways to operationalize SEO:

Full article: http://www.searchenginepeople.com/blog/operationalise-seo...

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