30 Aug '12, 5pm

5 Reasons Product Reviews Should be your Core Linking Strategy

Send what you want to push. If you have a house brand or a product that’s easy to stock and has a high profit margin, that’s an easy choice. Send something new. If you have a new product that no one knows about or has been slow to develop buzz, this is a good way to get word of mouth going for it. Bonus points if you launch it around a gift giving holiday when people are especially in the market for the next big thing. Send something old. If it’s not quite in your budget to send out products for free, what about those items that have been sitting on a shelf collecting dust for months, or even years? That’s already a sunk cost, so why not make the most of it? Don’t send anything. Use your existing customers. If it is absolutely out of the budget to start sending products away for free, why not ask your paying customers to start writing reviews? Start an incentive program wh...

Full article: http://www.seerinteractive.com/blog/5-reasons-product-rev...

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