30 Aug '12, 4pm

What Retailers Need To Know About The Local-Mobile Marketing Landscape

Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are frequently combined with traditional marketing tactics such as print, direct mail and trade shows. It’s important to select the right media mix to drive profits, and that’s why I want to review some of the latest digital marketing trends and their impact on retail success. A number of research studies over the years have reported search engine marketing is the most frequently used digital marketing strategy because of its effectiveness for direct response as well as branding. While SEO is cost-effective and long lasting, PPC brings traffic and conversions. However, the new/old kid on the block is local search, which now gets more shelf space in Google results than ever before. Any retailer with well-placed local rankings can get m...

Full article: http://searchengineland.com/local-mobile-marketing-strate...

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