30 Aug '12, 12pm

Industry Survey: PPC Is Losing Ability To Generate Leads

Industry Survey: PPC Is Losing Ability To Generate Leads

Not shown above: More than 30 percent say their biggest frustration with SEO is “difficulty in measuring results” and about 70 percent say they’re not able to accurately attribute leads or sales to organic search. That latter number is actually contradictory to the data above about SEO being the most effective lead gen channel — are the survey respondents really sure about that if they’re struggling to attribute leads and sales to organic search? Or, would SEO be credited as even more effective if more respondents were able to accurately track it?

Full article: http://searchengineland.com/industry-survey-ppc-is-losing...

Tweets

Industry Survey: PPC Is Losing Ability To Gener...

searchengineland.com 01 Sep '12, 2pm

This makes sense but if you’re running all 3 at the same time, it definitely is more difficult to track. Obviously PPC is ...

GrowSmartBusiness: 4 Easy Ways to Generate Lead...

networksolutions.com 29 Aug '12, 1pm

4 Easy Ways to Generate Leads on Forums August 29th, 2012 :: Monika Jansen LinkedIn Groups , Quora and HighTable are all g...

How to Leverage Consumer Intent to Maximize PPC...

searchenginewatch.com 30 Aug '12, 1pm

Intention is a critical facet of the search landscape. The underlying intention of a user’s search begins the process of c...

Tech Industry Money in U.S. Elections: With tech industry stakes low, so are campaign contributions

Tech Industry Money in U.S. Elections: With tec...

spectrum.ieee.org 30 Aug '12, 5pm

Contributions to U.S. Election Campaigns Source: Center for Responsive Politics. The partial 2012 amounts are based on fig...

How to Create a Successful Global PPC Campaign

How to Create a Successful Global PPC Campaign

searchenginewatch.com 31 Aug '12, 11am

Many businesses have recognized the importance and value of localization. The Internet offers unparalleled opportunities t...

Eliminating Ambiguity in PPC

Eliminating Ambiguity in PPC

searchenginewatch.com 28 Aug '12, 11am

Time for a pop quiz! What do the following have in common? You have 30 seconds to give your answer. Ready? Go! Tesla Madon...

Announcing the 2012 SEO Industry Survey

Announcing the 2012 SEO Industry Survey

seomoz.org 20 Aug '12, 4pm

Back in March of this year, SEOmoz ran an industry survey that saw 6,491 respondents provide detailed answers to 53 unique...

Macth(.com) owner sues Match(.com) and CitizenH...

domainnamewire.com 31 Aug '12, 3pm

Upon information and belief, Defendant Match.com and / or Defendant Citizenhawk, or their agent, placed a bid to have Defe...

Chairman GEN @Martin_Dempsey Leads U.S. Delegation for Opening of Paralympic Games

Chairman GEN @Martin_Dempsey Leads U.S. Delegat...

defense.gov 29 Aug '12, 6pm

Chairman Leads U.S. Delegation for Opening of Paralympic Games By Army Sgt. 1st Class Tyrone C. Marshall Jr. American Forc...

#greenbuilding your thing? Please take this sur...

gbca.org.au 06 Sep '12, 12am

GBCA in association with the World Green Building Council is pleased to partner with McGraw-Hill on a new Global Green Bui...

5 Things PPC May Be Telling You About Your Busi...

searchenginejournal.com 22 Aug '12, 4pm

Embarking on a paid search campaign for your business is a great way of quickly generating sales and leads at an effective...