30 Aug '12, 9am

Bronco and 10 Yetis, strong partners to help you succeed

Most of us understand the potential for good PR to help our business, but it can seem like scary territory to get into, don’t you think? Whether online or via more traditional media, PR can certainly help us spread the word about our businesses and why prospects should consider us. Some companies do such a great job of getting their name everywhere. Just look at Branson right now – I know it’s an extreme example, but he has somehow managed to turn losing a huge rail contract into a PR story painting Virgin as the white knight, fighting to save the British transport system! I was definitely somewhat nervous about PR until I met up with Andy Barr. Andy and his partner Jilly run 10 Yetis , a PR consultancy based in Gloucester. Andy and I have worked with mutual clients for a while, but then we started to talk and met up, and got into talking shop. We quickly realised that our...

Full article: http://www.davidnaylor.co.uk/bronco-and-10-yetis-strong-p...

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