30 Aug '12, 9am

Back to School for Search Marketers

Back to School for Search Marketers

The end of summer means it’s time for back to school. Kids of all ages are trading in their swimsuits for backpacks and heading back to class. Now that summer vacation is behind us and a busy Q4 lies ahead, it’s as good a time as any for search marketers to crack open the books and make sure your account is in good shape and you have a solid plan for the future. First Up, English Class Take a look at those stale creative and come up with some new compelling messaging. For retailers with school-related products, “back to school” messaging can go a long way. But make sure to consider that not all schools or kids are the same. Consider breaking out different promotions into separate campaigns, lining up relevant keywords, creative and landing pages by age, geo and even type of school. Keywords can use some refreshing too. Shake off that lazy summer reliance on broad match and...

Full article: http://searchenginewatch.com/article/2201660/Back-to-Scho...

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