29 Aug '12, 6pm

SEO Doesn't Fit Into a Box, But Does Need To Be Contained

SEO - at least good SEO - doesn't fit nicely into a box. It can't come prepackaged, predetermined or wrapped nicely with a cute little bow. SEO can barely be predicted! It can't ever be guaranteed*, and it isn't a magical way to reach the next billion dollar IPO. (*Technically you can guarantee a certain result, but those who do typically offer enough small print to make any such guarantee basically useless.) Put simply, SEO is fluid. It needs room to maneuver, to expand, to contract, to change based on the particular needs of any given time. Which means, putting an SEO into a box can be quite messy, but some form of containment is a good thing. SEO Is All Over the Place One of the things that makes SEO frustrating is that it's very difficult to put a hard price on it. So many potential clients I talk to find this a major sticking point of moving forward with a new SEO pro...

Full article: http://www.searchengineguide.com/stoney-degeyter/seo-does...

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