SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West
Is your team sophisticated? Search marketing is constantly changing, so there’s always something new to learn and changes to prepare for: Your advanced SEMs can sharpen their skills with the latest tactics for audience targeting, scripts and match types. Your advanced SEOs can develop strategies for coping with Google’s Accelerated Mobile Pages and leveraging the power of Google’s RankBrain machine learning algorithm. Have new members on your team? SMX Boot Camp teaches all the search marketing basics — SEO, SEM, copywriting and link building — in just one day. Conversions need a boost? Send your analysts for a deeper dive in KPIs, attribution and ROI-maximizing tips in the Analytics & Conversion track. Don’t forget the developers. They will learn how to optimize site architecture for maximum search results.