Getting more local in Canada, the US, and 9 other countries

Location matters. Whether you’re running a national bank in Montréal, Canada or a contemporary fashion boutique in Brugge, Belgium, being able to target or exclude certain geographic locations with your online advertising can boost your business and save you money. Today, advertisers in Canada, the US and 9 other countries have even better local targeting options with AdWords. Canadian Postal Code FSAs Expanding on our launch of ZIP Code targeting in the US , Canadian Postal Code FSAs are now available for targeting. You can now reach over 1,500 Canadian Postal Code FSAs , the first three digits of the Canadian Postal Code. Now you’ll be able to plan, buy and get reporting with AdWords the same way you do with direct mail. Plus, with the “Bulk locations” tab in the AdWords location targeting tool , you’ll be able to easily enter up to 1,000 locations per country at a time.

Full article: http://adwords.blogspot.com/2012/08/getting-more-local-in...

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