SgImpact.com

28 Aug '12, 1pm

SEO Review: Get Multiple Perspectives on Content

It's commonly said that any piece of writing should be put aside for a while after it's finished so the author can come back to it with fresh eyes. For the same reason, many writers show their work to others, to get advice from a new pair of eyes with a fresh perspective. With any content to be optimized for search engines, you need to do this big time.Stoney deGeyter explained in an article on Search Engine Journal that you really need five different pairs of eyes to look over any piece of content: the copywriter, the SEO, someone who can consider its visual eye appeal, someone who cares about usability, and a conversion specialist. Each of these individuals will bring their own perspective to the content, fixing problems and bringing out the best it can be. Can one person look at a particular piece of content from five different perspectives? Perhaps, but I don't recomme...

Full article: http://www.seochat.com/c/a/Search-Engine-Optimization-Hel...

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