27 Aug '12, 9am

Is Google Afraid of the Big Bad Wolfram?

Personalized Anchor Text Score : A way of measuring the relevance of the document to the user, which gives the anchor text a personalized score which is then combined with the normal document information retrieval score to generate a personalized ranking for the document (it’s the basis of personalized rankings). Topic Sensitive PageRank : Is more of a link quality-based algorithm used by Google to scale its ability to personalize search rankings. In other words, they are biasing the PageRank based on what the user is looking for. It makes relevant inbound links very important as having them makes it clear what you're relevant for. Reasonable Surfer Model : Considers the navigational use of a link and places more or less importance on a link based on how it is, or might, be clicked on to navigate to further information. This is where contextual content links can earn extra...

Full article: http://searchenginewatch.com/article/2200995/Is-Google-Af...

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