18 Oct '15, 10pm

Amazon Vs. Google: Understanding the buyer's search engine #BusinessSuccess #DigitalMarketing

Amazon Vs. Google: Understanding the buyer's search engine #BusinessSuccess #DigitalMarketing

If you've been paying attention over the last few years, you have likely noticed the expansive growth of Amazon. This is largely due to third-party sellers , who have driven its sales up 27% year over year. Amazon has not only topped Google as the number one shopping search engine , but has attracted droves of individual and corporate sellers to its marketplace. When those sellers arrive, they come saturated with SEO knowledge that is specific to Google. Their assumption is that Amazon's internal search engine operates the same way as the Big G. Nothing could be further from the truth. If you want to sell on Amazon successfully, you need to understand how its search algorithm works and how to properly navigate through it. 1. Amazon Uses No External Forces To Rank Products Unlike Google, which uses link signals from other sites, social indicators, history, authority or othe...

Full article: http://www.wordtracker.com/blog/amazon-vs-google-understa...

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