18 Oct '15, 10pm

Free tools for measuring social media success. Find out more at #freesocialmediatools #bestsocialmediatools

One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget for social media marketing (SMM). Many SMM efforts lend themselves to brand building, community building, and customer service. Unlike "traditional" SEO, these activities aren't always transactional in nature. Marketing ROI has traditionally been measured like this: Related articles 5 Essential Hybrid Digital Marketing Skills to Develop Now 5 Content Marketing Myths To Correct Now Planning, Budgeting, and Measuring an SEO Campaign Is SEO Still Worth It in 2015? Search Marketing Reporting: 8 Metrics Clients Actually Care About Return on Investment (%) = (Net profit / Marketing Costs) × 100. Sometimes, cost per customer acquisition is the measure. As recently as 2010, the dawn of social media m...

Full article: http://searchenginewatch.com/sew/how-to/2308870/social-me...

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Media and Marketing Intern

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