18 Oct '15, 7pm

5 Rules to Effectively Use Press Releases for Links by @vanetcetera via @sewatch #pressreleases #seo #linkbuilding

Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. So yeah, there may have been some misuse of press releases along the way as a "fast" way to pick up some "easy" links. But the press release is still a valuable tool for online marketing in a number of ways. Using press releases effectively can still help get links, in a real way. 1. Keep Your Press Release About Real News The real shame of the press release for links trend was all the sad attempts to drum up "news" or keyword stuff a headline. That's done. Press releases won't do anything for you in that respect. Related articles Why Effective SEO Isn’t Simply About Creating Gr...

Full article: http://searchenginewatch.com/sew/how-to/2265238/5-rules-t...

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