18 Oct '15, 2pm

Publisher Guide for Adding Custom Variables in Google Tag Manager

Charlene Dipaola is a leader, strategic thinker and mentor who is passionate making an impact in businesses. Her +10 year career has given her a multi-dimensional and cross-channel experience in the online industry. She is currently Sr. Director of Analytics at Spin Media. Spin Media owns and operates 20+ different web properties that are focused on music and entertainment including trusted brands such as Spin Magazine, Vibe and Celebuzz. She is the company evangelist for Google Analytics and has built the business intelligence infrastructure from the ground up. Prior to Spin Media, Charlene was the Sr. Director of Monetization & Analytics at Perfect Market. An Idealab backed start up the grows traffic, revenue and engagement for Digital Publishers such as Tribune, NBC News and Washington Post. Charlene has also lead online marketing campaigns for Webmetro, a digital media...

Full article: http://searchenginewatch.com/sew/how-to/2354243/publisher...

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Google Updates: The Ultimate Guide via @the_hoth

thehoth.com 22 Oct '15, 12am

Google updated its local search algo to include more signals from traditional search like knowledge graph, spelling correc...