24 Aug '12, 1pm

A Primer On AdWords Remarketing Using Google Analytics

Remarketing has been around for quite a while as part of the Google AdWords suite of tools. Remarketing works by creating a “list” or “audience” within Google AdWords. The pages that are pertinent to that audience are tagged with special code that allows Google to place a cookie in the browser of anyone who visits that page. It’s a great way for you to get your brand out there in front of your website visitors, even when they’re not thinking about shopping and buying from your site. There are tons of ways for you to segment your website to serve remarketing ads; you can even get as granular as per-product remarketing. Think of the power of being able to show someone the exact used car they viewed on your website – on many sites they visit after they’ve left you, for up to 30 days. New sites, social media sites, email accounts, etc. All can remind your shopper of that great...

Full article: http://searchengineland.com/a-primer-on-adwords-remarketi...

Tweets

Creating a Mobile Profile in Google Analytics

seerinteractive.com 24 Aug '12, 7pm

When using these filters, please keep in mind one big limitation: operating systems & browsers change. We started testing ...

Segment AdWords Remarketing By Traffic Source

Segment AdWords Remarketing By Traffic Source

searchenginewatch.com 21 Aug '12, 11am

Remarketing in AdWords has been around for a long time (a long time for the search industry, anyway). Showing your ads to ...

Like this series of comments by Pat Grady (whoe...

searchengineland.com 03 Sep '12, 10am

Remarketing has been around for quite a while as part of the Google AdWords suite of tools. Remarketing works by creating ...

Google Aggressively Pushing AdWords Express

seroundtable.com 23 Aug '12, 12pm

A year ago, Google rebranded Google Boost to AdWords Express . It now seems like Google is cold calling AdWords advertiser...

Best Practices To Get The Most Out Of Google Sh...

searchengineland.com 23 Aug '12, 5pm

As you should know by now, Google recently announced that it was combining its free Google Product Search listings and Pro...

Search In Pics: Android Noogler, Google Paper Towels & Big Yahoo Ball

Search In Pics: Android Noogler, Google Paper T...

searchengineland.com 24 Aug '12, 5pm

How Facebook "Sponsored Results" Search Ads Aren't Like AdWords At All Bing Webmaster Tools Reports Adds Percentage Change...

Google Says You're Dead When You Are Alive

seroundtable.com 24 Aug '12, 12pm

Imagine you are searching your name and up comes the Google knowledge graph with your box at the top right. Then you read ...

New Google Ad Planner Will Exclude Domains Outs...

searchenginewatch.com 23 Aug '12, 7pm

Google Ad Planner customers have been receiving email notifications that changes are coming to the tool September 5. Among...

Google TrueView In-Stream Takes AdWords for Video Mobile: Yesterday, on the Google Mobile Ads blog, Phil Farhi,

Google TrueView In-Stream Takes AdWords for Vid...

reelseo.com 23 Aug '12, 5pm

Yesterday, on the Google Mobile Ads blog , Phil Farhi, group product manager at YouTube, announced that TrueView in-stream...

Weekend Recap: #VideoFAQ: How Do I Set Up Googl...

seo.com 24 Aug '12, 2pm

Step 1: Sign in to your gmail account Step 2: In the top navigation click on “More”, then scroll down and click on “Even M...

New Google Ad Planner Will Exclude Domains Outs...

searchenginewatch.com 26 Aug '12, 8am

Google Ad Planner customers have been receiving email notifications that changes are coming to the tool September 5. Among...

Google Allows Saved Search Settings Across Computers & Browsers

Google Allows Saved Search Settings Across Comp...

searchenginewatch.com 24 Aug '12, 6pm

A recent post on their Google+ Page announces a change to the way Google remembers individual search settings. Now, users ...

Any alternative to Google Analytics?

cre8asiteforums.com 02 Sep '12, 8pm

Granted Google Analytics is probably the best, but I'm readying a new site/concept in my niche. Unfortunately I was hit he...

Top 10 Web Analytics Segmentation Tips

Top 10 Web Analytics Segmentation Tips

searchenginewatch.com 22 Aug '12, 9am

With so much raw data at our fingertips, many web analysts look to social media, analytics experts and peer discussion to ...

The Proper Way To Measure Social Success With Google Analytics

The Proper Way To Measure Social Success With G...

searchenginepeople.com 05 Sep '12, 4pm

To conclude, being able to track social campaigns in detail is vital if you want to measure performance and make informed ...