Organic vs. Paid Search Results: Organic Wins 94% of Time

Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s according to new research from GroupM UK and Nielsen, published today by eConsultancy , based on a sample of 1.4 billion searches conducted by 28 million UK citizens in June 2011. On the organic side, the research also broke down brand vs. non-brand click-through rates, as well as click-throughs by vertical. On the paid side, the research revealed some demographic data about who is most likely to click on PPC results. Finally, it determined whether Google or Bing delivered more successful searches. Organic Search Results & Click-Through Rates Others have previously tried to gauge organic click-through rates (CTRs) for the top 10 results on Google and Bing , resulting in varied percentages, but with a recurring and obvious theme: the higher you rank,...

Full article: http://searchenginewatch.com/article/2200730/Organic-vs.-...

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@seotweetz » 21 Sep '12, 10pm
RT @getsqueeze: Search results vs click-through rates: paid or organic? [link] #SEO via @sewatch
@sari_stein » 19 Sep '12, 4pm
RT @scottensign: Organic vs. Paid Search Results: Organic Wins 94% of Time by @DannyNMIGoodwin [link] via @sewatch
@SEWppc » 19 Sep '12, 12am
RT @setinbone: Organic vs. Paid Search Results: Organic Wins 94% of Time by @DannyNMIGoodwin [link]
@ProPRcopy » 17 Sep '12, 2pm
You may have known that customers click on organic #SEO results more often than PPC, but do you know how often? [link]
@mcbuzz » 17 Sep '12, 12am
Organic vs. Paid Search Results: Organic Wins 94% of Time [link] & positions 4-10 for non-branded searches get 39% of clicks
@DNSTechnologies » 16 Sep '12, 3am
[link] via @sewatch
@ikeleberda » 13 Sep '12, 6pm
RT @dminenko: GroupM UK and Nielsen: Organic vs. Paid Search Results: Organic Wins 94% of Time [link]
@dminenko » 13 Sep '12, 6pm
GroupM UK and Nielsen: Organic vs. Paid Search Results: Organic Wins 94% of Time [link]
@RafaelROliveira » 12 Sep '12, 7pm
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@iyadtb » 12 Sep '12, 9am
Organic Search Results & Click-Through Rates Studay showing that Organic Wins 94% of Time [link] #seo #ppc #infographic
@Ethinos » 11 Sep '12, 3pm
If there was ever an argument of Organic vs. Paid #search results: Organic would win hands down. How? Find out [link] #Ethinos
@MasterCTN » 10 Sep '12, 8am
RT @vsiddahchetty: Organic vs. Paid Search Results: Organic Wins 94% of Time by @DannyNMIGoodwin [link] via @sewatch
@toprankings » 09 Sep '12, 9pm
Organic vs. Paid Search Results: Organic Wins 94% of Time [link] Thoughts? #SEO
@DavidKamerer » 09 Sep '12, 6pm
UK study: the compelling case for organic SEO [link] #in
@piconsulting » 07 Sep '12, 6pm
Organic SEO versus PPC Performance: [link]
@seotweetz » 07 Sep '12, 5pm
RT @alloise2: #SEO vs. #PPC: Organic Results Win 94% of Time (by @DannyNMIGoodwin) [link] (via @sewatch)
@SeattleSEOs » 07 Sep '12, 3pm
#Organic vs. #Paid #Search Results: Organic Wins 94% of Time in UK market by @DannyNMIGoodwin [link] via @sewatch
@nathan_coyne » 06 Sep '12, 5pm
Always interesting to see up-to-date results on this [link]
@toddbacile » 06 Sep '12, 1pm
This article relates nicely to my class discussion re: #SEO & #PaidSearch: 94% of users click organic results [link]
@ASEO_Calum » 04 Sep '12, 12pm
@OptimiseSeo Exactly! This one: [link] @sewatch
@FanPageServices » 04 Sep '12, 11am
Great article highlighting the importance of having a plan for getting your website ranking in the unpaid search... [link]
@BuzzWebMedia » 04 Sep '12, 4am
Google Adwords are great for immediate exposure but this article highlights the importance of having a plan for... [link]
@Paulepicado » 03 Sep '12, 4pm
Organic vs. Paid Search Results: Organic Wins 94% of Time @DannyNMIGoodwin [link] Explains why Google ads are getting bigger!
@digital_marcom » 03 Sep '12, 12pm
#digitalmarketing debate - Organic vs. Paid Search Results: Organic Wins 94% of Time by @DannyNMIGoodwin [link] via @sewatch
@_MWgd_ » 02 Sep '12, 8pm
RT @ChoppaDaFrog: Organic vs. Paid Search Results: Organic Wins 94% of Time by @DannyNMIGoodwin [link] via @sewatch @brasonja
@ChoppaDaFrog » 01 Sep '12, 6pm
Organic vs. Paid Search Results: Organic Wins 94% of Time by @DannyNMIGoodwin [link] via @sewatch @brasonja
@seoanalysisgr » 01 Sep '12, 10am
RT @Giannis_Greece: #seo #sem Organic vs. Paid Search Results: Organic Wins 94% of time... [link] ...
@seotweetz » 01 Sep '12, 9am
RT @louiseoconor: Organic vs Paid Search Traffic Stats [link] via @SEOChester @sewatch #seo #sem #search
@mjcachon » 31 Aug '12, 9am
RT @DamCu: Organic vs. Paid Search Results: Organic Wins 94% of Time [link]
@SEOChester » 30 Aug '12, 10pm
“@sewatch: RT @ASEOPaul: If there was any doubt! Organic vs. Paid Search Results: Organic Wins 94% of Time [link]” <_ :D #SEO
@stonetemple » 30 Aug '12, 9pm
Organic vs. Paid Search Results: Organic Wins 94% of Time Successful search rate: Google=91% Bing=76% [link] MT @sewatch
@Mollienne » 30 Aug '12, 7pm
Hmm interesting RT @ASEOPaul: If there was any doubt! Organic vs. Paid Search Results: Organic Wins 94% of Time [link]
@seotweetz » 30 Aug '12, 1pm
RT @CesarVignau: Organic vs. Paid Search Results: Organic Wins 94% of Time by @DannyNMIGoodwin [link] vía @sewatch #SEO #S ...
@CesarVignau » 30 Aug '12, 1pm
Organic vs. Paid Search Results: Organic Wins 94% of Time by @DannyNMIGoodwin [link] vía @sewatch #SEO #SEM #SERP
@seotweetz » 30 Aug '12, 1pm
RT @rainerS: #SEO vs. #SEM in UK:Organic vs. Paid Search Results: Organic Wins 94% of Time by @DannyNMIGoodwin [link] via ...
@SemBarista » 30 Aug '12, 12pm
RT @sewatch RT @theseoroom: Yeah SEO!!!Organic vs. Paid Search Results: Organic Wins 94% of Time [link] cc @schachin
@SEWanalytics » 29 Aug '12, 11pm
RT @theseoroom: Yeah SEO!!!Organic vs. Paid Search Results: Organic Wins 94% of Time [link]
@newmediasources » 29 Aug '12, 9pm
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@bbroke7 » 29 Aug '12, 9pm
RT @sewatch: RT @lediamedia: Organic vs. Paid Search Results: Organic Wins 94% of Time [link] Successful search rate: Goog ...
@storyboardingme » 29 Aug '12, 9pm
Very in-depth... Organic vs. Paid Search Results: Organic Wins 94% of Time [link] #seo
@Salesfeed » 29 Aug '12, 4pm
94% of 29m UK customers click on organic results over paid search - [link] #PPC #leadgeneration #inboundingmarketing
@seoxpress » 29 Aug '12, 8am
Users clicked on one of the top three SEO results 68 percent of the time: Result 1: 48 percent Result 2: 12... [link]
@herbertwest1 » 29 Aug '12, 7am
RT @aymerictwit: Organic vs. Paid Search Results: Organic Wins 94% of Time [link] via @searchandreach
@aymerictwit » 29 Aug '12, 6am
Organic vs. Paid Search Results: Organic Wins 94% of Time [link] via @searchandreach
@EHRworkflow » 28 Aug '12, 9pm
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@smartglfr » 28 Aug '12, 8pm
Please RT - New study by GroupM UK & Nielson reveals that Organic beats #Search results 94% of time #Marketing #SEO [link]
@PeterCullen » 28 Aug '12, 8pm
Discussing now: 'Hey Danny, Interest piece of...' on [link] [link]
@smartglfr » 28 Aug '12, 7pm
RT @WebSearchSocial: Organic vs. Paid Search Results: Organic Wins 94% of Time - Search Engine Watch (#SEW) [link]
@sagitt69 » 28 Aug '12, 6am
RT @mInteraction: Organic vs. Paid Search, the verdict is out! [link]
@mInteraction » 28 Aug '12, 5am
Organic vs. Paid Search, the verdict is out! [link]