23 Aug '12, 5pm

Best Practices To Get The Most Out Of Google Shopping

As you should know by now, Google recently announced that it was combining its free Google Product Search listings and Product Listing Ads (PLA) to Google Shopping, where all listings would be shown in an auction based process akin to PPC. This is a significant change for retailers as it means that a significant percent of traffic that has until recently been free until recently, is now paid. Thus it is imperative for the retailer to focus on effectively managing and optimizing Google Shopping campaigns. How Google Shopping Works: A Very Short Summary Google Shopping works differently from regular search ads. In the case of search ads, campaign, ad group, keywords are managed in Google Adwords where the advertiser can change bids. To run a Google Shopping campaign, the advertiser has to also set up a product feed with Google Merchant Center. The feed contains a variety of ...

Full article: http://searchengineland.com/best-practices-to-get-the-mos...

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