21 Aug '12, 1pm

The Five Eyes of SEO Review

Having recently endured a minor Quality Control snafu, I can’t endorse these practices enough. With respect to the idea of ‘conversion eyes,’ I would suggest that an extra step needs to be scheduled: a review of actual analytics data, after publication. Without any evidence of whether a page is truly converting, time can be lost fine-tuning a page that may not need revision solely on the opinion of one person, ‘expert’ though she or he may be. A/B testing can also help make decisions based on evidence . This evidence will further inform your conversion expert, leading to better performance in the page-creation stages.

Full article: http://www.searchenginejournal.com/the-five-eyes-of-seo-r...

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