30 Sep '15, 4pm

Using Component Metrics In Your SEO Analysis

Using Component Metrics In Your SEO Analysis

There are a lot of great SEO performance ranking tools out there, many with unique features that add real value for a search marketer attempting to report clearly on performance improvements. But can SEO learn from PPC and start isolating performance components better to allow for real analysis? I think so — which is why I’ve been trialing a few “component metrics” to create better context in SEO reporting. Understanding Components Component metrics, as my data scientist friends like to say, isolate only one aspect of performance, and they are most valuable shown alongside other component metrics to create context . Let me give an example using two component metrics with which digital advertisers should be familiar: CPC and CPA. CPC (“Cost Per Click,” for casual readers) is a useful component metric, as it gives an unambiguous clarity on the price being paid each time a us...

Full article: http://searchengineland.com/component-metrics-seo-analysi...

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