30 Sep '15, 3pm

What is the Future for Traditional Advertising Agencies? by LWilson1980

What is the Future for Traditional Advertising Agencies? by LWilson1980

The future for traditional agencies is one where artificial intelligence (AI) , machine to machine learning, deep data, plus human and computer teamwork, all have a prominent place. In fact, this future is already happening for some agencies. This change, as well as the driving force behind it, is the focus of this post. Today’s Advertising Agency In most traditional agencies you tend to have two distinct approaches to delivery; those that provide specific services like SEO, PPC, content, PR, etc. and those that provide software as a service (SaaS). The service provider typically uses technology in order to help them to deliver a service, but the benefits to the customer are, in most cases, derived passively through the service end results as an indirect benefit. Agencies delivering software as a service have primary goals of supporting that software and empowering people ...

Full article: http://www.searchenginejournal.com/future-traditional-adv...

Tweets

Never Losing the 'What' of Digital Advertising

searchenginewatch.com 30 Sep '15, 12pm

Chris entered the digital industry in 1996 when he joined search marketing agency WGI (later acquired by Tempus Group). He...

Today at IAB Mixx: a preview of new capabilitie...

adwords.blogspot.com 29 Sep '15, 7pm

Over the past 10 years of YouTube, video viewership has come a long way. In fact, according to new commissioned custom res...

Regent Street Taxi Advertising

Regent Street Taxi Advertising

taxiadvertising.com 30 Sep '15, 3pm

We are delighted to announce the launch of the fantastic Regent Street Taxis! The major campaign for Regent Street will be...

“Everything is Sci Fi until it happens.” Learn what some scientists think our future realities will be: #…

“Everything is Sci Fi until it happens.” Learn ...

darpa.mil 29 Sep '15, 8pm

Last month, DARPA hosted Wait, What? A Future Technology Forum in St. Louis. There, 1400 people gathered for a national di...

Imagining Our Martian Future #Robotics #AI

Imagining Our Martian Future #Robotics #AI

spectrum.ieee.org 30 Sep '15, 5pm

Tomorrow’s Space Suit: Personal “Gravity Pack” Comes Standard Compact gyroscopes could help astronauts live and work in sp...

New Blog! IPv6: The future is now More than Eve...

icann.org 29 Sep '15, 4pm

What I want to highlight here is that when a region runs out of IPv4 addresses, it does not negatively impact that region'...

Center for a New American Security Announces Ne...

smallwarsjournal.com 29 Sep '15, 9am

The Center for a New American Security (CNAS) today announced a new project, The Future of the Ground Forces. Over the cou...

Entrepreneurs Explore Bitcoin's Future

Entrepreneurs Explore Bitcoin's Future

scientificamerican.com 30 Sep '15, 3pm

When the digital currency Bitcoin came to life in January 2009, it was noticed by almost no one apart from the handful of ...

Writing Code for Your Future Self | Intridea Blog #cleancode

Writing Code for Your Future Self | Intridea Bl...

intridea.com 29 Sep '15, 3pm

One of the greatest things about the web industry is the respect and generosity developers have for one another to share k...

The future of cryptocurrencies: Bitcoin and beyond

nature.com 30 Sep '15, 11am

Intensified Bitcoin mining has also led individual miners to pool their computational resources. Last year, the largest mi...

The future of cryptocurrencies: Bitcoin and beyond

nature.com 30 Sep '15, 10am

Intensified Bitcoin mining has also led individual miners to pool their computational resources. Last year, the largest mi...

Benefits of Buying Used Rolex – Future Investme...

sgwatches.com.sg 02 Oct '15, 5am

At K.B. Luxury Watch and Jewellery, we don’t just claim to have the lowest price in Singapore. In fact, we guarantee that ...