30 Sep '15, 3pm

New Adwords Audience Insights Report Offers Deeper Dive Into Audience Demographics

New Adwords Audience Insights Report Offers Deeper Dive Into Audience Demographics

During today’s SMX keynote with Brad Bender , Google’s vice president of product management for the Google Display Network, Bender announced a new Adwords Audience Insights report that outlines details like demographics, interests, locations and device usage for people included on an advertiser’s remarketing lists. Bender said the new Adwords tool will allow advertisers to look at people who have bought from them, and better understand their audiences. Bender’s announcement was accompanied by an Adwords blog post , defining how advertisers can use the new Audience Insights report, along with the a screenshot of what it looks like. If most people who converted on your site are jazz enthusiasts, you may wish to add this affinity audience to your campaign. Or, if many of your customers are females between the ages of 25 and 34, you might want to customize your ad creative to ...

Full article: http://searchengineland.com/new-adwords-audience-insights...

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