30 Sep '15, 3pm

5 Surprising Things That Turn e-Commerce into No-Commerce

5 Surprising Things That Turn e-Commerce into No-Commerce

The most common pitfall for retailers, for instance, in defining their business is using pricing as the focal point in their strategy to differentiate themselves from everyone else in the market. Yes, having better prices is great, but it’s a strategy that can only go so far in ensuring you stay competitive on the long run, as it only takes one competitor with lower prices to blow your entire strategy out of the water. Instead, focus on the business itself and determine how the experience of shopping in your e-commerce store adds value to your audience’s lives.

Full article: http://www.semrush.com/blog/5-surprising-things-that-turn...

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