30 Sep '15, 2pm

How To Resolve Issues With Flexible Bid Strategies In AdWords

The manager spent hours digging into the account, doing campaign settings audits, Quality Score reviews, and looking at various segmentation via the dimensions tab — yet was unable to find a smoking gun that explained why the account wasn’t performing to expectations. It didn’t even cross the manager’s mind to look at the status and settings within the flexible bid strategies to see if that was causing the issues with optimization.

Full article: http://searchengineland.com/resolving-issues-flexible-bid...

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