30 Sep '15, 1pm

Enhancing the Google Display Network with new innovations

Enhancing the Google Display Network with new innovations

Consumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy, find or do something, marketers are increasingly turning to programmatic advertising — which uses data and technology to reach the right person at the right time. The Google Display Network (GDN) brings this sophisticated technology to all advertisers so you can be there in the moments that matter the most for your brand. Today we’re introducing several tools that further enhance what the GDN offers for display advertisers. More transparency: take action with AdWords audience insights When you understand your customers well — like their age, location, and interests — you can make more informed decisions about your marketing programs. AdWords audience insights give advert...

Full article: http://adwords.blogspot.com/2015/09/Enhancing-the-google-...

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