30 Sep '15, 12pm

Search Fatigue and Queries of Last Resort: Search Fatigue has been studied for many years, at least since the

A consumer may measure his or her own Search Journey in terms of “from the day I first heard about that to now [several years later]”. Here is an example of a multi-year search I performed for the name of a band and a song from 1970. I used to hear that song on the radio all the time when it was still popular. And then it fell out of favor (as songs do) and I went on with my life. But years later I started to think about the song occasionally, remembering some of the striking notes in the version I liked. I knew about the Crosby, Stills, Nash, & Young version of the song and occasionally came across others (including Joni Mitchell’s original version, as she wrote the song). Although not knowing which artist’s cover of the song I had loved in my youth bothered me on occasion, it was hardly a driving priority in my life. But then in 2006 I heard the song again on a cable TV ...

Full article: http://www.seo-theory.com/2015/09/30/search-fatigue-and-q...

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