30 Sep '15, 2pm

How to Use AdWords Ad Customizers [PPC]

How to Use AdWords Ad Customizers [PPC]

Now you have to make sure that the information you're inputting will be pulled into the right ad for the keyword, ad group, or campaign. Look at columns F to H - these columns are where you should be putting in all the targeting information. This is where you instruct the spreadsheet to apply the data you put in for the basic attributes from A to E (price, model, sales end date, etc.) to a particular ad group, campaign, or keyword. For example, if you've grouped all your ad groups by brand and want to apply all the same customizers to all models you offer within that brand, then just add in the customizers and state that this particular ad group is the target.

Full article: http://www.searchenginepeople.com/blog/15093-adwords-ad-c...

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