30 Sep '15, 12pm

Why Your PPC Bidding Needs to Evolve

Search marketing campaigns are evolving, ever-changing organisms. Performance can shift for any number of reasons, and new maneuvers are required to pivot successfully. Using a proactive approach that aligns bidding strategies with recent keyword performance is a good way to stay ahead of the curve. As with anything in your SEM campaigns, your bidding approach should evolve as well. Utilize Ad Group Level Settings One of the major changes in the way that AdWords operates is the ability to set bidding options at the ad group level. Before this change, you had to select CPC, CPM, or CPA at the campaign level, and this would apply to every ad group. Now, you can have ad groups running on a CPC model in the same campaign as another ad group running on a CPA model. This adjustment to AdWord's options signifies encouragement to develop your bidding strategy. You no longer need t...

Full article: http://searchenginewatch.com/sew/opinion/2427924/why-your...

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How to Use AdWords Ad Customizers [PPC]

How to Use AdWords Ad Customizers [PPC]

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4 Things Fantasy Football Can Teach You About PPC Management

4 Things Fantasy Football Can Teach You About P...

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The Three Biggest Problems with PPC Ads

The Three Biggest Problems with PPC Ads

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