29 Sep '15, 7pm

YouTube Shopping Ads: Now Making It Easier to Shop for Your Favorite Products

YouTube Shopping Ads: Now Making It Easier to Shop for Your Favorite Products

Back in March, YouTube launched Interactive Cards , which enable creators to share product information directly within their videos across all screens. Then, in May, YouTube took this feature further with TrueView for shopping , which is kinda, sorta like “automatic” Cards, because you can connect your Google Merchant Center feed to your TrueView campaign to dynamically insert product cards within YouTube’s in-stream ads, based on the products that are most likely to lead to a conversion. While both of these features are great for making advertiser videos more shoppable, Shopping ads bring this functionality to all videos on YouTube. And that makes this an inflexion point in the digital video marketing business.

Full article: http://www.reelseo.com/youtube-shopping-ads/

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