29 Sep '15, 4pm

How to Use Paid Social to Improve your Conversion Funnel

How to Use Paid Social to Improve your Conversion Funnel

Now, why would I want to go through all this trouble just to create a remarketing campaign on Google? Essentially, doing so prequalifies my audience. By utilizing RLSA (Remarketing Lists in Search Ads) I am still using keywords to show ads to users who are actively searching and have a need to fill, but I’m ensuring that those ads only show to users who have visited my site before. I can utilize all that demographic information above to segment my audience and tailor the keywords and ad copy to those individual segments, making the ad that much more relevant and enabling me to continue moving them down the sales funnel. In doing this I am able to tailor my message and direct users to pages with different content based on what their previous engagement with the site is, providing more information and stronger calls to action as needed.

Full article: http://www.seerinteractive.com/blog/use-paid-social-impro...

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