29 Sep '15, 1pm

Internal Linking for SEO: Examples and Best Practices

Internal Linking for SEO: Examples and Best Practices

Before inserting a link, I always ask myself: what is the probability that a user will click on this link? The higher the probability, the more juice this link will pass and the most value this link will from SEO point of view. Things like position of the link on a page (within a first few sentences of a blog post/ above the fold), its font and the colour; and of course anchor text itself (the length and keywords used) and most importantly the context it is used and its relevancy to the content it is mentioned on and linking to- all of that influences the click hence link juice it passes. On the homepage, I always recommend adding links to most important pages. Those could be product pages or main categories, depending on SEO strategy of a particulate website. I also try to vary anchor text pointing to a specific page across the site but keep it very closely related to the...

Full article: http://searchenginewatch.com/sew/how-to/2428041/internal-...

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