29 Sep '15, 1pm

Do You Have a Diversified Local Strategy?

The truth of the matter is, a diversified strategy is the best and only approach that local marketers should consider. Why? Consumers no longer use one or two sources to choose local business and brands to purchase from. According to Google, they actually use up to 10 different sources when researching businesses. Certainly there are foundational elements that all businesses need, including a website and local business listings with Yahoo, Bing and especially, Google. But in today's market, it is clear that successful merchants are those who spread their efforts across more sources used by consumers. A savvy merchant will find ways to increase their digital presence by leveraging the use of apps, vertical directories, directional resources - like YP - or other similar location listing websites. However, even these sources alone are not enough. Some other ways to spread bra...

Full article: http://searchenginewatch.com/sew/opinion/2427898/do-you-h...

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