29 Sep '15, 3am

Google AdWords to Introduce Ad Targeting by E-mail Address by @mattsouthern

Mid-Year Outlook: 3 Tactics to Dominate Search in 2H 2015 The world of search marketing is changing quickly and advertisers need to stay alert to maintain their edge in a competitive market. The mid-year outlook provides an overview of the past year, forecasts for the next 6 months, and 3 tactics to dominate search. Get the report today . Over the new few weeks Google has said it will be rolling out a powerful new addition to AdWords that will allow advertisers to targets ads by email address. Customer Match, the name for the new AdWords feature, is capable of targeting ads to people signed-in to Google across Gmail, Search, and YouTube. Uploading a list of email addresses will match them up with the corresponding Google users. In addition, you will also be able to target ads to similar audiences — people whose profiles share similarities with those in the email list. With...

Full article: http://www.searchenginejournal.com/google-adwords-to-intr...

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