28 Sep '15, 8pm

Google Announces Customer Match Program to Bring Email Address-Powered Ad Targeting to Search, YouTube and Gmail

Google Announces Customer Match Program to Bring Email Address-Powered Ad Targeting to Search, YouTube and Gmail posted by Mark Ballard | September 28, 2015 | leave a comment Last night, Google announced Customer Match , a program that advertisers have anticipated since the Wall Street Journal first reported on its existence earlier this year . Customer Match allows advertisers to segment and target Google search, Gmail and YouTube users via first-party lists of email addresses that the advertiser has collected and that Google can match to its users. Merkle has had multiple clients participating in this program as beta testers and we are excited about the possibilities it holds, and what it signals about the future of Google advertising. How Does it Work? Customer Match vs RLSAs In many ways, Customer Match can be viewed as an enhancement to the capabilities advertisers cu...

Full article: http://www.rimmkaufman.com/blog/google-announces-customer...

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