28 Sep '15, 6pm

On-Page, Link Signals the Most Important Local Ranking Factors

On-Page, Link Signals the Most Important Local Ranking Factors

On-page and link signals - which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority - are the most important factors when it comes to ranking in local search, according to new research by Moz . Moz released the results of its 2015 Local Search Ranking Factors survey yesterday, following its overall ranking of ranking factors from last month. The Seattle SEO company conducted a similar survey last year, which corresponded with the Pigeon algorithm update. No such update happened lately, though Google did recently switch from local seven-packs to local three-packs, which seoClarity found rank first 93 percent of the time . "Overall, we've seen a continuation of the gradual trend toward Google rewarding quality on all fronts, from citations to links to reviews," says David Mihm, the Moz local search director who conduc...

Full article: http://searchenginewatch.com/sew/news/2427721/on-page-lin...

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